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”Asia continues to be a driving force in the world’s growth, and the regions telecom operators, broadcasters, and service providers are expanding fast,” says David McKaige at Net Insight in Singapore. |
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David joined the company as a consultant in 2006 and was tasked with helping to establish an Asia-Pacific presence. Today, he is director of operations for Asia-Pacific, which involves supporting the sales team and working with customers and channel partners in both pre- and post-sale technical support and training.
”The opening of the Net Insight office in Singapore was an important step as it put the company closer to our partners and customers. We’ve been working hard on building brand awareness in the region, but helping us out is the fact that our existing customer base in Europe and North America reads like a ’who’s who’ when it comes to broadcast services. Importantly, the video content that moves on networks built with Net Insight’s equipment is also very impressive and speaks volumes about the product’s reliability,” says David.
LOVES THE ”LIGHT-BULB MOMENTS”
A big part of the job is listening to customer needs and helping them to design a solution that fits their needs both today and in the future, according to David, who had no hesitations about joining Net Insight: ”I’ve been in the broadcast industry and in the region for over 20 years, first in production and later in engineering and engineering management. Prior to joining Net Insight, I was designing networks using their equipment for several clients and became
completely enamored with the product. The Nimbra platform really is THE best-of-breed solution in its space.”
That Nimbra is a superior choice is constantly borne out in contacts with customers, says David: ”An interesting part of the design process when working with customers are those ’light bulb moments’ when they realize how much more they can be doing with our equipment on their networks.”
Given the tremendous growth in the Asian markets, David says it is an exciting time to be at Net Insight in Singapore. ”The Nimbra platform is a proven and mature product that is simply the best solution available for real-time video transport over SDH or optical networks.”
SIGNED IMPORTANT CONTRACTS
Along with Kenth Andersson, Director of Sales APAC, David and the rest of the team at the Singapore office have enjoyed a phenomenally successful year in 2007. Important contracts were signed with prestigious customers like KT (Korea Telecom) and ST Teleport, new partners were added, a lot of business opportunities were identified and many customer contacts were initiated to create an excellent foundation for new business in 2008.
David explains why having strategic partnerships is a cornerstone in Net Insight’s strategy: ”Asia is a very large and diverse region, which would pose a
challenge if we were trying to do everything ourselves. Working through experienced channel partners in each specific geographic market has proved an essential strategy for us in 2007, and will remain so moving forward.”
Looking ahead, 2008 should be even more exciting, as Net Insight has been selected as supplier of equipment for the video and media network for the 2008 Beijing Olympics. ”An important part of our work in the first half of 2008 will be gearing up for the Beijing games. We have a significant amount of hardware up there already, and new inquiries are coming in weekly. Working with our partners in China and directly with some key customers, we’ll be providing on-site support for the build out and during the event itself.”